Have you finally decided to make a corporate video for your business? Well, congratulations! It’s a big step towards promoting your company/product to the customers you want to reach. You might have plenty of inhibitions as well as a lack of understanding about the exact procedures practised by the Corporate Video Makers. Here below are a few points you must know before you visit a Video Production House:
How does the process work?
Have you already decided to go for a marketing video made for your organization? Or you are already at the doorstep of a Video-Making company? You first need to understand the process that it takes to complete the video. Based upon the first meeting of the understanding you should get a fair idea about the final output. It should also give you a stipulated time the entire process is going to take.
The process of making corporate films or any video takes place in three major phases:
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Pre-Production:
The broad interactions between you and your service provider that happen in this stage lay the foundations for the quality of the relationship between the two. This stage has further sub-stages. Many things occur simultaneously in this stage that too in a very haphazard manner. The major sub-stages are as follows:
- Requirement gathering should be mutually beneficial. It should enable you to avoid any unpleasant confrontations.
- Scripting: a proper script is written and rewritten until it gets locked in its final form. While dealing with the producers, in this stage they will share a draft of the screenplay with you. Go through the draft and provide your suggestions unless you are satisfied fully.
- Location Hunt: Many of the corporate films are shot at client locations such as office spaces, cubicles, etc. They might ask you for permission to access your locations. This is for hunting locations suitable for the videos. Provide them with access to all the locations. They should make sure of the security and privacy issues.
- Actors scouting: Actually, you have a little role to play in this process. Still, they might ask for your assistance in choosing the actors. Feel free to give your valuable suggestions!
In Production Management, they should share a full schedule of the production management with you. Go through it and then approve of it only if you are satisfied. The Pre-Production takes 40% of the overall time.
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Production
While production they perform the actual shoot of the video. Time-wise this is the least time-consuming of all the processes. Kindly acknowledge their presence. Provide them with the necessary permissions and access to the locations. They must give you a detailed idea of these requirements beforehand.
Production takes 20% of the overall time.
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Post-Production
Once the video is shot there is a long silence from your service provider. Do not worry! This is because they are busy with editing, colouring, sound mixing, etc. They are giving the final touch to your product. Kindly wait till they come up with the final video or invite you for edit suggestions.
Post-production takes 40% of the overall time.
Be Patient Enough
The production of video is a lengthy process. The overall process may take time from anywhere from two months to a year depending upon the length of your video. The Pre-production is a time-consuming process where you do not get to see anything rolling yet. Also during the shoot, the set-up takes an enormous amount of time and the shoot occurs at the rate of 2-7 minutes a day. Even after the shoot, you might feel that they aren’t delivering the Video’s final delivery. The production house should be in touch with you daily till they make the final deliveries.
Lookout for Quality, not Quantity
The length of the video doesn’t matter as long as it’s impactful. For a thumb rule the shorter the video, the more chances are of it being more impactful. Generally, the length of a testimonial video is as short as 1.5-4 minutes. Even for that, the production goes through dozens of interviews and hundreds of other procedures. Provide them with the accurate data they need. This will enhance the overall quality of the video. Your production house should give you a fair idea of the cameras they are going to use – a 5D camera, the Arriflex, etc. They should also inform you in advance about the quality of the final video, HD, Full HD, etc.
The Budgeting
Budgeting is one of the core aspects of video making. Your Video Maker must provide a list of various budget packages to choose from. Then you and the production house should sit and finalize the budget to make the video budget-friendly. Even if you opt for a lavish budget, make sure your production house offers cost-cutting. Make sure they deliver the same video at the least cost possible. There are many corporate video makers in Mumbai, trying to milk out this lucrative market. Wisely choose a firm reputed for its quality content and social media reach.
Many of the Corporate Film Makers in Mumbai lack proficiency in the actual skill of video making. By its effect, they lack a professional approach toward their clients. But many others can deliver timely deliveries with an extreme prowess at consumer satisfaction. Well, then what are you waiting for? Reach the office of your video maker and get your awesome corporate film done as soon as possible.